Services

Creatives, thinkers, & collaborators

Your Mission. Online. Digital Mark is a full-service Design and Development firm, specializing in website design and content management.

If you build it, will they come? Doing more online — growing your audience and expanding your reach — requires a sustained effort. Building a Digital Strategy will help you qualify and quantify what that means for you.
  • 1
    Audit & Competitor Research
    WHAT IS IT?

    Before you can improve your digital presence, you have to better understand where you are now and how your efforts compare to your industry’s standards.

    HOW CAN WE HELP?

    We conduct an audit of all of your online platforms, compare your presence to your competitors, and then identify areas of strengths and opportunities.

    THE RESULT?

    You are able to see the most impactful steps to improving your digital presence.

  • 2
    User Persona
    WHAT IS IT?

    It’s your audience. We hear from customers all the time who tell us “my target is everyone.” This is rarely true. Our User Persona service helps you understand your target user’s needs and behaviors.

    HOW CAN WE HELP?

    Starting with stakeholder interviews, we identify and build consensus on a target audience — then we conduct interviews of actual target users and develop a map of their journey to your business.

    THE RESULT?

    You can now identify and profile Primary and Secondary User targets.

  • 3
    Brand Story
    WHAT IS IT?

    A narrative that connects with your target audience. Every business needs one — so what’s your story?

    HOW CAN WE HELP?

    You recount the series of events that sparked the idea for your product or service, and we help you express how that story exemplifies your overall mission throughout your website.

    THE RESULT?

    Now you have a compelling story to tell your targets about “Why You?”

You may think you need a website, but really you need three: one for mobile, one for desktops, and one for search engines to consume to help you get found. All three require a diverse team of digital pros.
  • 1
    Copywriting and Messaging
    WHAT IS IT?

    Don’t let your audience miss the forest for the trees: copywriting services make sure your story is succinct for your visitors on all devices.

    HOW CAN WE HELP?

    We use our interviews, your client personas and your brand story to create the messaging your visitors need to see to take the next step in working with you.

    THE RESULT?

    Creating solid copy for your site will help you convert customers and improve SEO.

  • 2
    Custom Design (UX/UI)
    WHAT IS IT?

    Beautiful and compelling interfaces and experiences for your users.

    HOW CAN WE HELP?

    We start by proposing concept documents and mockups of your vision, and collaborate with you to realize it.

    THE RESULT?

    Once we hit the mark, our designers deliver graphics and other assets necessary to create your code.

  • 3
    Code Development
    WHAT IS IT?

    Once your designs are finalized, somebody’s got to turn that beauty into working code. That’s where our development team comes in.

    HOW CAN WE HELP?

    Our developers have tons of experience writing code, but also collaborating with our creative team to iterate and deliver a perfect product.

    THE RESULT?

    Our Dev team produces engaging mobile-first experiences. Integrating the right technologies makes audience growth and  monetization accessible to all.

We built it. Now what? Building an online reputation is like building an offline reputation — you need to meet people where they are (email, social, and search) and compel them with relevant information.
  • 1
    Content Creation
    WHAT IS IT?

    They say Content is King. How will your users find you if they don’t stumble upon content you created and put out there for the world to see?

    HOW CAN WE HELP?

    Beyond creating simple posts, we help you develop longer-form messaging that can be deconstructed and repackaged across various online platforms.

    THE RESULT?

    Social and web posts and processes consistent with your Brand Strategy and Strategic Messaging.

  • 2
    SEO Services
    WHAT IS IT?

    Search is everything. In the same way that your website copy has to be tailored to your human readers, your site’s structure and its metadata need to be optimized for search engine robots to consume.

    HOW CAN WE HELP?

    Our SEO program is two-pronged: first we focus on the technical aspect of making sure your website code and structure are optimized for search engines; then we train you on how to get your content noticed.

    THE RESULT?

    Better website code and functionality; reliable planning documentation to build your online reputation over time.

  • 3
    Email & Social
    WHAT IS IT?

    Your list is your business. Managed e-mail list building, mailer creation and Social management helps you stay engaged with — and grow — your audience.

    HOW CAN WE HELP?

    We create smart lead capture forms on your site, we help you create business logic to classify these contacts in a CRM, and ultimately we design templates and help you produce newsletters and Social posts.

    THE RESULT?

    A larger list with a better open rate, and more engagement with your customers on their social channels.