STEEL STANDING

Honoring the spirit of courage, strength, resilience, & rebirth

STEELSTANDING.COM
Steel Standing

SITUATION

PROJECT OVERVIEW

The STEEL STANDING monument and its Memorial Foundation have helped and inspired people across the globe. Artist and STEEL STANDING founder Anthony Whitaker wanted to expand the message of hope from  his iconic photograph into a line of products he could share on a larger scale.

SOLUTION

CONCEPT

The project began with client interviews to learn more about the artist and the inspiration behind the STEEL STANDING Memorial Foundation. In every project, Digital Mark spends time finding the best strategies for connecting a brand to its target audiences, so we used the research to build customer personas, develop website copy, and build a wireframe for the individual web pages.

We built a custom CMS to gather, organize, and store product information and designers helped prepare the product images for the shop and for other featured areas on the website.

SERVICES

  • VENDOR ONBOARDING
  • CUSTOM CMS
  • CUSTOM DESIGN
  • CODE DEVELOPMENT
outcome image

OUTCOME

DEVELOPMENT

After crafting the brand story and identifying the desired look and feel of the STEEL STANDING brand, we customized a template to create a clean, luxurious, modern shop and site.

WordPress integrations give the client a shop and supplemental web pages that drive sales and reinforce the STEEL STANDING brand.

outcome image
project
STEEL STANDING

"Digital Mark brought my vision, my art to life quickly by building an online store. This was my first time selling through an E-Commerce website, they made it easy to organize and manage inventory and trained me how to use the website."

STEEL STANDING

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