Honoring the spirit of courage,
strength, resilience & rebirth
The STEEL STANDING monument and its Memorial Foundation have helped and inspired people across the globe. Artist and STEEL STANDING founder Anthony Whitaker wanted to expand the message of hope his iconic photograph brought to a line of products he could share on a larger scale.
- VENDOR ONBOARDING
- CUSTOM CMS
- CUSTOM DESIGN
- CODE DEVELOPMENT
The project began with client interviews to learn more about the artist and the inspiration behind the STEEL STANDING Memorial Foundation.In every project, Digital Mark spends time finding the best strategies for connecting a brand to its target audiences. We use the research to build customer personas, develop website copy and build a wireframe for the individual web pages.
We built a custom CMS to gather, organize and store product information, and designers helped prepare the product images for the shop and for other featured areas on the website.
OUTCOME | DEVELOPMENT
After crafting the brand story and identifying the desired look and feel of the STEEL STANDING brand, we customized a template to create a clean, luxurious, modern shop and site.
WordPress integrations give the client a shop and supplemental web pages that drive sales and reinforce the STEEL STANDING brand.
“Digital Mark brought my vision, my art to life quickly by building an online store. This was my first time selling through an E-Commerce website, they made it easy to organize and manage inventory and trained me how to use the website.”