Stacy Greene is a NY-based fine artist, working with various mediums both physical and digital. Stacy’s challenge was primarily one of website look and feel: she needed a new website to showcase her diverse work and grow her following. How could a web design firm meet the exacting design standards of an artist?
- UX STRATEGY
- CUSTOM DESIGN
- CODE DEVELOPMENT
- CRM/CMS
SOLUTION | WIREFRAMING
Digital Mark, full of creative types like Stacy, knew that a new design should not distract from Stacy’s own work and distinctive style. We needed something that was bold enough to match Stacy’s own work yet subtle enough to let the art speak for itself.
Digital Mark’s design team immersed itself in Stacy’s work and archives for inspiration. We collaborated with Stacy to understand what she liked and to understand her goals as a businesswoman. We built a CMS, Wireframes and interactive Mockups to make sure that our final product was on target.
OUTCOME | DEVELOPMENT
We developed StacyGreene.com so Stacy could showcase her unique works.
To help Stacy nurture her audience and continue to expand her reach, Digital Mark also integrated CRM functionality and trained Stacy on the ins and outs of marketing herself digitally.
“Digital Mark designed my website, and further improved my reach by building my CRM and helping me build relationships with clients through email marketing. Their hands-on approach and immediate response to any request are fantastic."
