CHRISTINE FROSINI REAL ESTATE

Christine Frosini – Luxury Real Estate, #LoveWhereYouLive

@CHRISTINEFROSINI
Christine Frosini

SITUATION

PROJECT OVERVIEW

Like any entrepreneur, Christine found that designing and managing a slick social media presence is imperative, but extremely taxing because too many selling hours were wasted on back-of-the-house tasks.

She benefitted from working with a single firm that could help her create and test social media strategies while also streamlining her internal process.

frosini grid

#loveWhereYouLive

SOLUTION

concept

Digital Mark understood that creating a few Instagram or Facebook posts wasn’t going to solve Christine’s challenges or grow her business; instead, she needed new tools and resources to keep up with client demand for digital content on multiple channels.

Digital Mark’s design team stepped in to reimagine Christine’s social media look and feel, and her social strategy going forward.

Our content team then built a custom database to help Christine and her staff manage her growing library of content. Importantly, the database incorporated collaboration and approvals into the workflow, so that Christine’s staff could help her manage data with less direct oversight, freeing her up to spend more time selling.

SERVICES

  • DIGITAL STRATEGY
  • CUSTOM DATABASE
  • CUSTOM DESIGN
  • EMAIL CAMPAIGNS
  • ADVERTISING

APPROACH

One of Christine’s challenges was that additional Temp or Admin help would need too much oversight, so Digital Mark developed a two-pronged approach to help Christine get control of her increasing volume:
1
Put capable staff in place on an hourly basis to plug holes in the short-term. This included two part-time Digital staff members dedicated to the team.
2
Develop and execute on a plan to leverage software and automate more of the tasks that were holding Christine back.
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outcome image

OUTCOME

SOCIAL MEDIA MARKETING

We developed a strategic marketing plan to maximize Christine’s online presence, fully managing her Hootsuite implementation, email marketing tactics through hourly teams, and executing the digital advertising materials.

 

SUCCESS

Christine benefitted from working with a single firm that could help her reach clients on social media, while also streamlining her internal process to handle property images, data, and multi-channel distribution.

SWIPE FOR BEFORE & AFTER

Before

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Before

After

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After

CHRISTINE FROSINI

“The team at Digital Mark not only helped me organize and design a strategy to improve my visibility online, but they also helped me reach my target market through social media planning, designing, and advertising. Working with Digital Mark was enjoyable & so insightful. They brought a whole new outlook on my business. Great team and great people!”

CHRISTINE FROSINI
Realtor® Associate, Special Properties

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