As we set our sights on a welcome shot in the arm and some questionable Airbnbs, we are thankful to have made it through a year of change.
Here’s how the folks at Digital Mark have kept their eyes on where the puck is going in a fungible world:
Doubled-down on E-commerce
Virtually every small business we have worked with has inquired with us about transacting with their customers online in one form or another.
This trend is your friend, and we didn’t just see this as an opportunity to go long on shares of Shopify. We also invested heavily in building behind-the-scenes database workflows for SMBs, like the kind that helped Patty Lacourte shed her physical real estate and focus on her higher-margin opportunities online.
Rocked the Vote
One of the big issues that popped up during the pandemic was confusion about voting. We chipped in to help by setting up an internal workflow for the Edward M. Kennedy Institute to build interactive Web Stories. The Stories were used to provide pandemic voting information for their Just Vote campaign.
Rethunk It and Rebranded
Like all businesses, quarantine taught us a lot about ourselves. With all of our customers rushing to do more online, we took the opportunity to rethink the services and digital products we offer that help them make their Digital Mark. And there was our new name!
In the year ahead, the team at Digital Mark is looking forward to helping more businesses scale their reach and their results. Stay tuned to this blog to build your knowledge on these topics, and subscribe to our newsletter at the bottom of the page for a periodic digest of what’s happening in the interwebs.